I grew up with Napster, Kazaa, Limewire, and all the rest. Back in the good old days when the government was more worried about Monica Lewinsky than how I got that copy of the new Backstreet Boys album. Legality aside, there is more media flying around the world than ever before. Sure, you could chalk it up to consumer culture and constant demand, but the real answer to the call came in the ability of technology to store and transmit all of this media.
A few months ago, Chris Anderson, author of Free: The Future of a Radical Price wrote an article in Wired titled “Waste is Good.” The premise of his idea is that in a world where the means are cheap and convenient, why not reach for ends that are a stretch?
With media, now more than ever, the means are cheap. Only three years ago my dad was telling me how shocked he was to find that external hard drives were selling at a dollar per gig of storage. Back then, I didn’t even know what a Terabyte was. Now I’m shopping around for a 1 TB drive under $150. With the access we have to storage devices that can hold so much for so cheap and computers that can create media for only $500 why not make that silly video you had an idea for? A few years ago, there was no point in making it because so few videos went viral. This was mostly the case because the idea of streaming a video was only out-dreaded by the idea of hosting one. YouTube changed all that. With the broadband technologies widely available and always speeding up and storage as cheap as we have, there are hardly any reasons left not to make that silly youtube video, check out that album you’ve been wondering about, download those pictures, or do any of the other things you can do with media.
It’s only going to get easier from here, so get to work on that viral video. You can’t afford not to.