I posted earlier about the problem the U.S. has with broadband internet. Despite the availability of technologies that can offer extremely fast internet, as is in Japan and parts of Europe, the U.S. has stayed firmly behind. Part of the problem here is that, as with any economic market, suppliers (Internet Service Providers) won’t increase their own costs and keep prices the same just for the convenience of the consumer. They will, however, do this if it’s their only means of survival.
It appears that we’ll see a dramatic increase in speed in the broadband market over the next few years, as Google has just announced that they are running a small, 50,000 – 500,000 household internet service at 1 Gigabyte per second.That’s more than twice as fast as you can transfer songs to your iPod with that handy USB cable. Three entire DVDs, uncompressed, in the time it takes you to watch this video. In other words, it’s really fast.
What’s in it for Google? They want to test some experimental apps that will only run with extrmely high internet speeds, but I’m sure the income won’t hurt either. Another thing this means is that if Google takes a competitive market share, they can use that sway to push the net neutrality issues that they profit from so much.
The experiment is extremely small, which is definitely a bummer (if you’ were hoping to download Avatar in 3D HD before it came out on Blu-ray). Gmail started small too, then slowly spread from there. The model seems to be start small, stabilize, grow, stabilize, repeat. If Google follows this model, maybe Americans will finally be getting what they pay for by 2020. As it is now, we pay significantly more per megabyte per second than any other developed nation, and we run “broadband” that could be outmatched by Japan’s mobile carriers. Looks like the joke’s over for American ISPs.
As our favorite bartender would say, “Well it’s about damn time!”